One thing is for sure; you can't have too many testimonials.
In fact, testimonials are the backbone of modern marketing, keyword "word of mouth". And they are surprisingly easy to produce, and are often the deciding factor whether you can convince someone of your brand.
Explanatory videos get to the heart of abstract products, services, and concepts.
They are extremely popular at the moment, boosted by the boom of online education, and for good reason; Explainers create trust and out you as an expert in your field. They also keep users longer on your platforms, which in turn increases your Google ranking significantly.
Your core values and your mission are the backbone of your brand - your why.
They affect every decision you make and are deep down the reason why customers stick to you. Branding videos are a great solution to increase trust, create personal connections, and long term relationships with your audience.
Events are a perfect opportunity to create brand awareness. Capture special happenings and use them to spread the word about you, and most important to advertise your next events.
Introduce your product or service further down the sales funnel to